HELLO, I AM JEN FORD
I’m known for my obsession with taco salads, my constant itch to travel the world and my love of bold-colored pants. When I’m not designing, you’ll probably find me playing piano or guitar, singing my heart out, or laughing at good and bad jokes alike. I’m a social soul who loves making an impact and living every moment to the fullest.
What excites me most about digital design today is its human impact—getting into the mind of a user, sometimes before they even realize what they need. With a deep love for psychology, a sharp creative eye, and a background in business and strategic marketing, I’ve found the perfect intersection where brand, digital, and human-centered design come together.
WHAT I HAVE BEEN UP TO LATELY?
APRIL 2020 - PRESENT
Equitable Financial
Art Director | Integrated Campaigns + UI / UX
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Strategizes and develops campaign concepts and designs for emails, social, direct mail, experiences, tradeshows and digital platforms in an internal agency setting
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Led and developed our longest running campaign for our Employee Benefits, leading to widespread company recognition and a 137% increase in engaged digital users
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Works closely with UI/UX team to enact best user experience practices, helping to design effective web and online portal experiences; including template and component development, wireframing, responsive design, user research and stakeholder reviews
DEC 2018 - PRESENT
Freelance
Brand + Digital Design Specialist
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Consults clients from diverse industries, including e-commerce, coaching, health, food and medical industries, to deliver tailored solutions for branding and identity, package design, user experience and interface design
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Provides expertise to clients on best practices to develop marketing and design strategies for their businesses
Bump Boxes
MAY 2017 - DEC 2018
Creative Director
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Worked closely with web development team to A/B test and redesign internal website flows and wireframes based on extensive UI/UX research
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Generated a $1.4 million revenue increase in one fiscal year while overseeing all marketing and creative teams
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Supervised seven direct reports along with weekly coaching; collaborated with leadership including: CEO, Director of Operations, Chief Visionary, and Director of Merchandising
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Executed the launch of a new brand extension by leading a cross-functional team that included package design, web design, advertising, brand management and market positioning
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Personally oversaw the marketing and design expansion of four brands, while maintaining company sales and e-commerce conversion rates
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Designed and directed over 190 content pieces per month for marketing channels
MAY 2015 - MAY 2017
Graphic Design and Social Media Manager
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Executed all design projects from social media content, package design, web and print materials, to app interface design and branding development
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Worked with lead developer to brand and launch a brand new mobile application for both iOS and Android; included journey mapping, research, LoFi and HiFi wireframing, prototyping and user testing
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Conducted focus groups, developed and launched two new brands from conception to physical product sales, resulting in over 100k units sold in first two years
CONTACT
Want to work together or just say hello? Tell me what's on your mind and how I can help.