PROJECT
ADDRESSING CUSTOMER FEEDBACK
SUMMARY
As the first designer at BumpBoxes I built the website, crafted the design system, and helped to continuously iterate a standout site experience based on user data.
RESPONSIBILITIES
LEAD UI / UX DESIGNER, CREATIVE DIRECTOR
As Creative Director at Bump Boxes, I led the Marketing and Design teams, growing the brand into "Mom’s #1 Pregnancy Resource" through email marketing, social media, web design, and brand strategy. I worked with the team to analyze user behavior and identify pain points in checkout, subscription sign-up, and browsing flows. Using Figma, I created wireframes and prototypes for a seamless, responsive design. A competitive analysis of subscription box services guided our approach, helping us refine user flows to balance familiarity with customization.
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Addressing cart abandonment rates, I streamlined the checkout flow using customer feedback and landing page analytics. Updates included adding callout bars for clarity, simplifying the order summary panel, softening the color palette, and decluttering social share buttons. I also updated the top navigation bar sitewide and cleaned up the design system to ensure consistency across all touchpoints. Iterative improvements were continuously made based on user data.
THE RESULTS
Reduced Bounce Rates by 4.7%, improved user satisfaction in feedback surveys and redesigned flows enhanced usability while maintaining brand cohesion
To improve product discoverability, I revamped the menu structure and categorization as the shop catalog expanded. Through competitor research on large e-commerce platforms, I aligned navigation with intuitive user patterns, enabling customers to find products more easily and enhancing the overall shopping experience.
