PROJECT

CRAFTING A WHISKEY BRAND AND EXPERIENCE

SUMMARY

I developed the brand identity and crafted both high and low-fidelity wireframes and prototypes, ensuring a seamless user experience from start to finish.

RESPONSIBILITIES

LEAD BRAND DESIGNER, UI/UX DESIGNER

The goal of this project was to wireframe and brand a seamless checkout flow tailored to a specific customer profile, combining my expertise in branding and UI/UX design. By refining my skills through updated courses on Figma’s best practices, I ensured the flow was both user-friendly and visually cohesive, creating an optimized experience for the target audience.

Our target audience is Alaina, a 32-year-old professional living in a vibrant urban city. On weekends, you’ll find her at local coffee shops, art galleries, or meeting friends for cocktails at trendy bars. Alaina appreciates quality craftsmanship, especially in her choice of spirits, preferring small-batch whiskey with unique flavor profiles. She’s active on social media, sharing her latest finds and lifestyle choices.

My main task for this project was to build out a user task flow, guiding users from the product landing page to confirmation and social sharing. With the brand identity set, we crafted both high and low-fidelity wireframes and prototypes, ensuring a seamless user experience from start to finish in key customer journeys. Working in Figma - all layouts are responsive and utilize updated auto layout features, with a design system that is easily replicable throughout the growing site.

THE RESULTS

A clean and responsive design system and brand identity in Figma, prepared for launch and growth.

While crafting this brand for our women-targeted audience, we aimed to showcase the social, vibrant, and deep connection whiskey can offer—without catering exclusively to one gender. Olive Whiskey embraces a playful approach without feeling overtly "feminine," achieving what many brands struggle with: creating a product where both men and women can see themselves reflected.