Above is an example of our Investment product page templates, where I’ve highlighted key areas we identified as crucial for driving action, improving navigation through long-form content, and ensuring key information is easily accessible—especially for users who may not scroll beyond the first 25% of the page.

I worked closely with the Lead UI/UX Director to refine and enhance these templates across our corporate website for products, business lines, initiatives and unique campaigns, ensuring a more intuitive and user-friendly experience. By breaking down each page template into clear, easy-to-navigate sections, we simplified content for better readability and engagement. We conducted A/B testing and live user testing on key pages, gaining valuable insights into scroll patterns and how clients versus brokers interacted with complex information. This data helped us refine content hierarchy, define key call-to-actions, and optimize tracking components to improve user interaction.