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Jen Ford_edited.jpg

SENIOR DIGITAL + BRAND DESIGNER

Crafting designs that elevate user experiences, spark real change, and turn complexity into clarity for over 10 years

 

TOOLS I LOVE
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Work
Equitable

A memorable and widely recognized dental campaign, honored as a 2022 Graphic Design USA award winner, strategically positions our dental network as The Official Dental Network of the Tooth Fairy®, driving significant business impact.

AWARD-WINNING DENTAL CAMPAIGN

Equitable
ART DIRECTOR, LEAD DESIGNER
Equitable

We crafted a cohesive digital and print campaign that showcased the exceptional protection and unique benefits of Equitable's new VUL incentive product.

NEXT-LEVEL PROTECTION CAMPAIGN

Equitable
ART DIRECTOR, LEAD DESIGNER
Equitable

A truly optimal user experience made possible by simplification, templatization and research, led to one of our most successful digital overhauls to date.

USER-FOCUSED WEB EXPERIENCE

Equitable
UI / UX DESIGNER
BabyName Matcher

I designed the brand identity and user experience for a mobile app inspired by swipe-to-match platforms.

MATCHING APP FOR NEW PARENTS

BabyName Matcher
LEAD UI / UX DESIGNER
Olive Whiskey

I developed the brand identity and crafted both high and low-fidelity wireframes and prototypes, ensuring a seamless user experience from start to finish.

CRAFTING A WHISKEY BRAND AND EXPERIENCE

Olive Whiskey
LEAD BRAND DESIGNER, UI/UX DESIGNER
BumpBoxes

As the first designer at BumpBoxes I built the website, crafted the design system, and helped to continuously iterate a standout site experience based on user data.

ADDRESSING CUSTOMER FEEDBACK

BumpBoxes
LEAD UI / UX DESIGNER, CREATIVE DIRECTOR

© 2025 by Jen Ford Designs

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